Veracity Blog

9th Jun 2022

People first marketing sees a growth in contextual advertising

A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.

A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.

Digital marketing
17th May 2022

Veracity recognised as Export Champion by DIT

Veracity has been officially recognised as an Export Champion by the Department of International Trade (DIT) for our expansion into global markets.

“I’m delighted with this recognition. Well done team Veracity and many thanks to Gareth Gibson and his team at the Department for International Trade (DIT),” said Veracity’s CEO Nigel Bridges.

Business
25th Apr 2022

Building Human Communications that matter

The pandemic has affected how we interact but for digital marketing there is a growing emphasis on rebuilding human communications.

Consumers have reshaped the way they communicate, using social media channels and digital tools rather than face-to-face direct selling and this is making brands rethink their marketing strategies to focus on creating customer-first inclusivity.

Digital marketing
9th Mar 2022

Stretching the boundaries with social commerce

Nearly one-tenth of all eCommerce spend comes via social commerce and it’s expected to grow to 17% within the next three years.

According to a new report from Accenture – Why Shopping’s Set for a Social Revolution – social commerce offers something radically different from traditional e-commerce. By weaving both buying and selling into the fabric of everyday life, it gives a real sense of community and connection between brands and customers.

Digital marketing
13th Jan 2022

10 digital marketing trends in 2022

It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.

With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.

Digital marketing, Industry insight

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