Don’t miss the final Digital Marketing Hub event of 2021
Don’t miss your chance to catch the final Digital Marketing Hub event of the year being held on December 7th in Leeds.
Veracity Blog
TechNation’s 2021 UK tech growth round-up and future predictions
Tech Nation’s 2021 Report highlights UKs tech growth and resilience in 2020 despite the unprecedented challenges caused by both the Covid-19 pandemic and Brexit uncertainty.
UK tech Venture Capital investment is third in the world, hitting a record high of $15bn in 2020 in the face of challenging conditions
Veracity scoops Best Marketing Tool Award
We are extremely proud to have won this year’s B2B Marketing Expo Innovation Award for Best Marketing Tool.
This follows the recent win of the 2021 Prolific North Best Martech Innovation.
What is the Metaverse and how will it affect advertisers?
Facebook’s announcement that it is now Meta is creating ripples throughout the advertising and digital marketing world.
But what is the Metaverse and how will it affect advertisers?
Facebook Ads Manager – the definitive guide
Did you know that more than three million businesses around the world use Facebook and its Facebook Ad Manager tool to market and advertise themselves?
We live online, on social platforms including Facebook that provide the ideal opportunity to get in front of millions of people quickly and easily. Facebook advertising can be incredibly beneficial to your business. Let us tell you why Facebook advertising is a no brainer.
Veracity crowned Best Martech Innovation at Prolific North Tech Awards
Click fraud protection specialists Veracity have been crowned the winners of a top industry prize at this year’s Prolific North Tech Awards.
The firm, which has offices on Dock Street in Leeds, scooped the ‘Best Martech Innovation Award’ for its optimisation and analytics platform, which is designed to provide marketers with better quality and more accurate data from their online advertising campaigns.
Facebook work accounts are on the cards
Facebook work accounts – this can’t come some enough for my business as a Social Media & Marketing Company.
Of course, the announcement also comes with a few reservations.
Driving Facebook performance in 2022
If we first off jump back to the start of 2020, Facebook rates were reasonable and, as an advertising platform, the social media giant was stable and performed well.
There was always the question of over reporting and the odd court case over inflated stats, but it was easy for advertisers to drive cost effective conversions using Facebook’s in-platform data.
Best practices to get the most from your Black Friday marketing
We’ve been looking at some best practices to get the most from your Black Friday marketing for this year’s event on Friday, November 26 and Cyber Monday on November 29th.
What impressions do you pay for in your ad spend?
You’re probably using a mix of CPC and CPM bidding strategies across your campaigns. You also may begrudgingly accept that not all those ad impressions you’re paying for are genuine views of your ads, so do you know what you’re really paying for in an ad impression?
When an advert loads, or is served on a page, the advertiser is charged for that impression. But the exact nature of what’s deemed an impression differs by ad channel, and Google and Facebook have a slightly different approach.
What marketers can do to create good quality data
With the impending demise of third party cookies the importance of having good quality data – and knowing how to keep it safe – is becoming increasingly critical for marketers.
While the death of the cookie isn’t on the cards for a couple of years, given Google’s announcement it would be delaying the implementation of its blocking for at least two years, it is going to happen.
Click fraud rises in 2021 due to increased e-commerce spend
Click fraud rises in 2021 have been heavily influenced by increased e-commerce spend during the COVID-19 pandemic.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
