Working from home has become the new norm for many and as Spring approaches with brighter days and hope of a return to normal, we’ve put together a guide to the marketing analytics tools you need to succeed in 2021.
Veracity has been selected to advise the Government as part of a Digital Taskforce set up to look at a new code of practice.
The Digital Markets Taskforce (DMT) was put together by the Competitions and Market Authority (CMA) to advise the Government on regulating the behaviour of platforms that currently dominate digital markets, including both Google and Facebook.
There is a definite art to advertising on Facebook and – specifically – creating high-converting Facebook ads. Here’s our guide on how to do it.
When Uber turned off two-thirds of their annual advertising budget – around $100m – you could be forgiven for thinking there would be consequences to their actions.
But, because of ad fraud, attribution fraud in particular, the ride-share company found basically no change in the effectiveness of their advertising campaigns.
The pandemic has had a fundamental effect on the way people interact and this is reflected in many of the digital marketing trends 2021.
Businesses and brands need to be prepared to dedicate more resources to social media and digital marketing trends 2021 according to DaBrian Marketing.
Veracity has been crowned as one of the winners of a prestigious innovative tech award recognising the very best innovations that the industry offers.
Tech Nation named Leeds-based digital marketing analytics platform Veracity among Yorkshire’s top five innovative, early stage tech companies in its third Rising Stars competition.
Facebook ads have has become a highly lucrative channel for businesses but its popularity has led to an increase in fake clicks.
Digital ad fraud is more than just lost revenue. It can affect your brand reputation if your adverts appear alongside problematic content.
Not monitoring your online advertising could mean your brand is inadvertently helping human traffickers, terrorists or being associated with other criminal activity.
NOTE: Blog updated 07/01/2021.
Knowing how to create an effective marketing campaign is important as digital ad spend was forecast to rise in 2020.
According to Bill Fisher at eMarketer, digital ad spending in the UK was to grow by 0.3% in 2020 to reach £15.08 billion ($19.25 billion).
How much do you understand about your customer’s journey from your digital marketing campaign to your website?
Today’s website analytics don’t just help organisations track and monitor website traffic and page views, they can also be used to analyse multiple channels including social media, video, email, mobile and PPC campaigns.
It’s been a funny old year but one thing that’s still going full steam ahead – if later than normal – is the quite excellent Leeds Digital Festival 2020.
Running from September 21st for two weeks, this year’s Leeds Digital Festival 2020 is another record-breaker which will see 294 events being hosted across the city both physically and virtually.
WTF are we going to do about WFH?
A question I’m hearing a lot from agency owners at the moment. Before the pandemic, WFH was a topic that gave many agency leaders the shivers.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
