Veracity Blog - Veracity Trust Network

22nd Oct 2021

What impressions do you pay for in your ad spend?

You’re probably using a mix of CPC and CPM bidding strategies across your campaigns. You also may begrudgingly accept that not all those ad impressions you’re paying for are genuine views of your ads, so do you know what you’re really paying for in an ad impression?

When an advert loads, or is served on a page, the advertiser is charged for that impression. But the exact nature of what’s deemed an impression differs by ad channel, and Google and Facebook have a slightly different approach.

Louise Auty Digital Marketing

1st Oct 2021

What marketers can do to create good quality data

With the impending demise of third party cookies the importance of having good quality data – and knowing how to keep it safe – is becoming increasingly critical for marketers.

While the death of the cookie isn’t on the cards for a couple of years, given Google’s announcement it would be delaying the implementation of its blocking for at least two years, it is going to happen.

Louise Auty Digital Marketing

30th Sep 2021

Click fraud rises in 2021 due to increased e-commerce spend

Click fraud rises in 2021 have been heavily influenced by increased e-commerce spend during the COVID-19 pandemic.

Louise Auty Digital Marketing

6th Aug 2021

How to create effective Facebook ad funnels

Facebook Ads Funnels provide one of the most powerful – and evergreen – marketing strategies and one which is guaranteed to generate new leads and increase ROI while growing your brand awareness.
Facebook is a social media giant, it reaches 59% of the world’s social networking population and it’s the only one of the platforms to reach more than half of all social media users, which means the potential for finding new customers is almost limitless.

Louise Auty Digital Marketing

22nd Jul 2021

Best practice for marketing to millennials using paid search

Have you considered if your business would benefit from implementing a marketing to millennials using paid search strategy?
Millennials, also known as digital natives, have just overtaken the Baby Boomers as the world’s largest generation and they have disposable income, they’re often parents and they’re both technology and brand savvy.

Louise Auty Digital Marketing

16th Jul 2021

A day in the life of a tech intern

Meet Tom We’re very lucky to have had Tom work as our IT development intern here at Veracity. Tom’s a student from Huddersfield University, who is about to complete his last year of Computer Science with Games Programming (BSc) degree. What was your virtual internship experience during a lockdown? “During Lockdown, my workload wasn’t too […]

Louise Auty Industry Insight

12th Jul 2021

What is a good bounce rate for PPC?

What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.

Louise Auty Digital Marketing

25th Jun 2021

Google delays third party cookie ban for two years

Google announced this week (June 24th) that it is delaying the implementation of third party cookie blocking by almost two years.
The company’s decision to take a more responsible approach and work with all interested parties will be a relief for many PPC managers who now have until mid to late 2023 to prepare.

Louise Auty Digital Marketing

14th Jun 2021

Facebook Lookalike Audiences: Best Practices & Pro Tips

One of the strongest tools in the Facebook audience targeting arsenal is the Lookalike Audience (LAL).
Facebook provides a vast amount of ways to reach potential customers and what makes Lookalike Audiences so powerful is their ability to reach new audiences more inclined to like what you have to offer.

Louise Auty Digital Marketing

26th May 2021

Clubhouse – What CMO’s need to know about the app

Audio as a brand awareness platform is one which digital marketers can’t afford to overlook as both Podcasts and Clubhouse continue to gain momentum.
Podcasts have been around a while. Previously known as “audio blogging”, they have roots dating back to the 1980s but they took off from 2004 and there are now more than 115,000 English-language ones available on the internet.

Louise Auty Digital Marketing

21st May 2021

Creative strategies for Facebook retargeting

Facebook retargeting ads is the platform’s strongest asset, allowing advertisers to retarget anyone that has interacted on Facebook with their page or event or off Facebook, on their website or app using the Facebook tracking pixel.
In this post, we are going to take a closer look at why a Facebook retargeting strategy is a vital part of a paid social campaign and how advertisers can adapt to Apple’s IOS 14.5 update.

Louise Auty Digital Marketing

7th May 2021

Facebook and Apple’s fight over access to people’s data heats up

Facebook and Apple have been embroiled in a fight over access to people’s data for some time now and the stakes just got higher with the release of Apple’s latest iOS.
The iPhone operating system, iOS 14.5 came into effect last week and it means that users of Apple products will now have to actively give permission for Facebook, and other companies which sell mobile advertising, to use their data.

Louise Auty Digital Marketing