Tag Archives: best practice

12th Dec 2023

UK businesses see highest level of ransomware attacks

The UK reached its highest level of ransomware attacks in 2022 according to figures available from the Information Commission’s Office – at 34% of all reported cybercrime.

Criminals compromised data on potentially more than 5.3 million people from over 700 organisations according to the Data security incident trends report released by the ICO, covering the period up to Q3 2023.

Industry insight
16th Oct 2023

UK Advertising Industry sets up AI Taskforce

The UK Advertising Association has set up a new AI taskforce which it hopes will map both the opportunities and risks which the technology poses for the industry.

Meeting for the first time on September 26th, the intention behind the AI taskforce is to build a coordinated policy approach in recognition of the rapid need to establish ethical safeguards, as well as develop industry guidelines.

Industry insight
18th Jan 2023

Top marketing challenges facing teams in 2023

During the last few years digital advertisers have faced multiple marketing challenges which seemed to have stretched all their ingenuity.

How will things shape up in 2023 and what will be the top marketing challenges facing teams looking for the best ways to spend their ad budgets? And what trends will be influencing how that budget is distributed?

Digital marketing
9th Mar 2022

Stretching the boundaries with social commerce

Nearly one-tenth of all eCommerce spend comes via social commerce and it’s expected to grow to 17% within the next three years.

According to a new report from Accenture – Why Shopping’s Set for a Social Revolution – social commerce offers something radically different from traditional e-commerce. By weaving both buying and selling into the fabric of everyday life, it gives a real sense of community and connection between brands and customers.

Digital marketing
13th Jan 2022

10 digital marketing trends in 2022

It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.

With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.

Digital marketing, Industry insight
18th Nov 2021

Facebook Ads Manager – the definitive guide

Did you know that more than three million businesses around the world use Facebook and its Facebook Ad Manager tool to market and advertise themselves?

We live online, on social platforms including Facebook that provide the ideal opportunity to get in front of millions of people quickly and easily. Facebook advertising can be incredibly beneficial to your business. Let us tell you why Facebook advertising is a no brainer.

Social media
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Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended