The UK Advertising Association has set up a new AI taskforce which it hopes will map both the opportunities and risks which the technology poses for the industry.
Meeting for the first time on September 26th, the intention behind the AI taskforce is to build a coordinated policy approach in recognition of the rapid need to establish ethical safeguards, as well as develop industry guidelines.
We’re approaching Leeds Digital Festival 2023 and it’s once again time for a round-up of our highlights and events you don’t want to miss.
Heading into its eighth year, Leeds Digital Festival 2023 is an open, collaborative celebration of digital culture in all its forms.
During the last few years digital advertisers have faced multiple marketing challenges which seemed to have stretched all their ingenuity.
How will things shape up in 2023 and what will be the top marketing challenges facing teams looking for the best ways to spend their ad budgets? And what trends will be influencing how that budget is distributed?
Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at the first London Digital Marketing Hub event on May 19th.
The event, jointly sponsored by Veracity and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.
Nearly one-tenth of all eCommerce spend comes via social commerce and it’s expected to grow to 17% within the next three years.
According to a new report from Accenture – Why Shopping’s Set for a Social Revolution – social commerce offers something radically different from traditional e-commerce. By weaving both buying and selling into the fabric of everyday life, it gives a real sense of community and connection between brands and customers.
Attribution is a hot topic, there’s no denying that. Brands are always looking to maximise their online advertising and the fact that businesses now invest so heavily into digital marketing platforms makes understanding their performance even more important.
Strange spikes in audience visits, traffic coming from unusual geographic locations, or high bounce rates, are often signs there’s something more going on than just a poor landing page experience or mismatch between ad copy and webpage content.
It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.
With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.
Whether you’re a freelancer looking to find new clients and opportunities, or an experienced manager in the market for a new job, LinkedIn offers the tools you need to connect with other people and businesses.
Don’t miss your chance to catch the final Digital Marketing Hub event of the year being held on December 7th in Leeds.
Did you know that more than three million businesses around the world use Facebook and its Facebook Ad Manager tool to market and advertise themselves?
We live online, on social platforms including Facebook that provide the ideal opportunity to get in front of millions of people quickly and easily. Facebook advertising can be incredibly beneficial to your business. Let us tell you why Facebook advertising is a no brainer.
Click fraud protection specialists Veracity have been crowned the winners of a top industry prize at this year’s Prolific North Tech Awards.
The firm, which has offices on Dock Street in Leeds, scooped the ‘Best Martech Innovation Award’ for its optimisation and analytics platform, which is designed to provide marketers with better quality and more accurate data from their online advertising campaigns.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
