best practice Archives - Veracity Trust Network

27th May 2025

The impact of AI in cyber security

The UK’s National Cyber Security Centre (NCSC) has recently evaluated and addressed the potential threats and risks associated with Artificial Intelligence (AI) in cyber security.

Following the Bletchley Park AI Safety Summit in 2023, the UK and a number of other countries, signed a declaration that, for the good of all, AI should be designed, developed, deployed, and used, in a manner that is safe, in such a way as to be human-centric, trustworthy and responsible.

Louise Auty Cyber Security

10th Feb 2025

Client-side bot protection from Veracity

Veracity Trust Network’s Web Threat Protection works by providing client-side bot protection using AI behavioural analysis to stop malicious human-mimicking bots.

Our mission since we set up the company has been to identify and block unwelcome bots on both web and mobile platforms, working in real-time by providing detailed insights into the source of these threats – whether they come from competitors, foreign actors or other malicious agents.

Stewart Boutcher Cyber Security

27th Sep 2024

Viet Nam looks forward to industrial transformation goals

There are exciting times ahead in Viet Nam as the 5th Ho Chi Minh City Economic Forum opened this week looking at industrial transformation goals.

Viet Nam’s Prime Minister Phạm Minh Chính officially inaugurated the Viet Nam Center for the Fourth Industrial Revolution (C4IR) at Sai Gon Hi-Tech Park as part of the opening events.

Stewart Boutcher Industry Insight, Veracity News

12th Dec 2023

UK businesses see highest level of ransomware attacks

The UK reached its highest level of ransomware attacks in 2022 according to figures available from the Information Commission’s Office – at 34% of all reported cybercrime.

Criminals compromised data on potentially more than 5.3 million people from over 700 organisations according to the Data security incident trends report released by the ICO, covering the period up to Q3 2023.

Stewart Boutcher Cyber Security, Industry Insight

16th Oct 2023

UK Advertising Industry sets up AI Taskforce

The UK Advertising Association has set up a new AI taskforce which it hopes will map both the opportunities and risks which the technology poses for the industry.

Meeting for the first time on September 26th, the intention behind the AI taskforce is to build a coordinated policy approach in recognition of the rapid need to establish ethical safeguards, as well as develop industry guidelines.

Louise Auty Industry Insight

15th Sep 2023

What’s not to miss at Leeds Digital Festival 2023

We’re approaching Leeds Digital Festival 2023 and it’s once again time for a round-up of our highlights and events you don’t want to miss.

Heading into its eighth year, Leeds Digital Festival 2023 is an open, collaborative celebration of digital culture in all its forms.

Louise Auty Industry Insight

18th Jan 2023

Top marketing challenges facing teams in 2023

During the last few years digital advertisers have faced multiple marketing challenges which seemed to have stretched all their ingenuity.

How will things shape up in 2023 and what will be the top marketing challenges facing teams looking for the best ways to spend their ad budgets? And what trends will be influencing how that budget is distributed?

Louise Auty Digital Marketing

4th May 2022

What do personal branding, ad fraud and Amazon DSP have in common?

Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at the first London Digital Marketing Hub event on May 19th.

The event, jointly sponsored by Veracity and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.

Louise Auty Industry Insight

9th Mar 2022

Stretching the boundaries with social commerce

Nearly one-tenth of all eCommerce spend comes via social commerce and it’s expected to grow to 17% within the next three years.

According to a new report from Accenture – Why Shopping’s Set for a Social Revolution – social commerce offers something radically different from traditional e-commerce. By weaving both buying and selling into the fabric of everyday life, it gives a real sense of community and connection between brands and customers.

Louise Auty Digital Marketing

23rd Feb 2022

Data-driven attribution in Google analytics simplified

Attribution is a hot topic, there’s no denying that. Brands are always looking to maximise their online advertising and the fact that businesses now invest so heavily into digital marketing platforms makes understanding their performance even more important.

GeorgeW Digital Marketing, Industry Insight

24th Jan 2022

Is a high bounce rate a sign of click fraud?

Strange spikes in audience visits, traffic coming from unusual geographic locations, or high bounce rates, are often signs there’s something more going on than just a poor landing page experience or mismatch between ad copy and webpage content.

Louise Auty Digital Marketing

13th Jan 2022

10 digital marketing trends in 2022

It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.

With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.

Louise Auty Digital Marketing, Industry Insight

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